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March 2018: New Sephora Beauty Product Releases

New Sephora beauty product releases are in full swing for spring this March 2018! Kick off the new season with several travel-ready items, cult-favorite inspired palettes, and everyday essentials.

I’m already preparing my looks for upcoming music festivals (anyone else attending EDC LV this year?!) and know that some of these products would be perfect for throwing in my travel makeup bag. My goal for events this year is to pack light, especially when it comes to makeup and skincare, so excuse me while I patiently refresh Sephora until these items are rolled out.

This list is organized by release date. Make sure to sign up for email notifications at to get notified when these products launch!

Summer Fridays Jet Lag Mask

Release date: 3/7 sephora app + 3/8


Summer Fridays, a new skincare line of luxe face masks created by bloggers Marianna Hewitt and Lauren Gores, is launching their first product, the Jet Lag Mask. This is a hydrating cream based mask that can be used underneath the eyes or all over the face as a mask or primer. The energizing peppermint-infused formula moisturizes skin and plumps up fine lines. We love a multimasker!

Key features:

  • Cruelty-free and vegan
  • Paraben free
  • No synthetic dyes or fragrances
  • Sulfate free
  • No pthalates, propylene glycol, tea, dea, mineral oil, or silicones

The best part? There’s no need to rinse it off. Simply wipe the mask off with a tissue or dry towel and you’re good to go.

P.S. The Jet Lag Mask is appropriately under 3 ounces, making it TSA friendly!

Benefit Blush Bar Cheek Palette

Release date: 3/8

$58 (limited Edition)

Benefit’s Blush Bar Cheek Palette features five of their most popular blush and bronzer shades, including the new highly anticipated Gold Rush blush. This palette also comes with a flat blush brush perfect for the beauty on the go.


  • Galifornia (sunny golden-pink)
  • Gold Rush (warm golden-nectar)
  • Dandellion (nude pink)
  • Hoola (matte bronzer)
  • Rockateur (rose gold)

At a retail value of $145, this palette is a steal seeing how each pan is the size of their individual full size blush boxes! You don’t want to miss out on this deal.

Natasha Denona Tropic Eyeshadow Palette

Release date: 3/8


The Natasha Denona Tropic Eyeshadow Palette is a limited edition palette that features 15 brand new tropical shades in a range of matte and metallic finishes. Let your imagination run wild while creating everything from soft and natural to bold and colorful looks with this palette.


  • Peach Puff
  • Sangria
  • Fake Tan
  • Coco
  • Sahara
  • Pastel Melon
  • Nudist
  • Vintage Taupe
  • Gusti
  • Limoncello
  • Mint Frost
  • Exotic
  • Laguna
  • Tiger Lily
  • Zena

Natasha Denona Sunset Mini Eyeshadow Palette

Release date: 3/8


A cruelty-free and travel-friendly version of the existing Sunset palette, the Natasha Denona Mini Sunset Eyeshadow Palette features five brand new shades. A must have for warm toned eyeshadow lovers!


  • Guava (dirty peach matte)
  • Apollo (bright brick metallic)
  • Dirty Mars (dirty terra-cotta matte)
  • Sun Beam (rich bronze metallic)
  • Halo (warm champagne metallic)

Urban Decay Backtalk Palette

Release date: 3/8


With double-sided packaging and a removable mirror, the Urban Decay Backtalk Palette knows how to make a sleek, travel-ready statement. Inspired by their cult-favorite Vice lipstick shade, Backtalk features eight eyeshadows and four coordinating blush and highlighters.


  • 3 Sheets (pale pink-nude matte)
  • Bare (light pinky-peach satin)
  • Curve (metallic rose shimmer with silver micro-glitter)
  • Attitude (metallic red-copper)
  • Backtalk (soft rosy mauve matte)
  • WTF (reddish brown matte)
  • Shade (deep fuchsia satin)
  • 180 (metallic brown-red)
  • Double Take (rich mauve with slight shimmer)
  • Low Key (pink-peach)
  • Cheap Shot (medium pink-nude)
  • Party Foul (light pink-nude shimmer)

Urban Decay Hi-Fi Shine Ultra Cushion Lipgloss

Release date: 3/15 online, 3/29 in stores


From blaring brights to soft neutrals, Urban Decay’s Hi-Fi Shine Ultra Cushion Lipgloss has you covered with 20 shades in a range of four different finishes — metallic, holographic, cream, and sheer cream.

With ingredients like vitamin E and peppermint oil, this lipgloss prides itself on being hydrating, comfortable, and long-lasting while providing a plumping effect. The sleek tube fits perfectly in pockets, making it easy to pick out of a handbag.

Violet Voss Like a Boss Eyeshadow Palette

Release date: Coming soon


Made for all seasons and every occassion, the Violet Voss Like a Boss Eyeshadow Palette comes with 20 luxurious shades in a range of finishes from foils to mattes.


  • Hustle (fresh cream)
  • Baddie (soft taupe)
  • Queen (rusty copper)
  • Boss (teddy bear brown)
  • Strong (deep warm chocolate)
  • Fierce (champagne-like warm tan)
  • Serve (chestnut)
  • Realness (copper auburn rust)
  • Werk (burnt sienna)
  • Snatched (raw umber)
  • WCW (soft creamy brown)
  • Amazeballs (medium champagne gold)
  • Girl Crush (true yellow gold)
  • Adulting (copper bronze)
  • Motivate (medium brown taupe)
  • Swag (frosty white gold shift)
  • Extra (soft gold, green and brown shifts)
  • Smart AF (dual-chrome brown/green)
  • Royal (deep green)
  • Inspo (black)

Which new beauty products at Sephora are you most excited about for March 2018? I’m eyeing the Summer Fridays Jet Lag Mask!

This Post Has 12 Comments

  1. Nikol Collins

    I think I need one of each! I really want the Bennifit palette!

    1. Queen Shirin

      Right?! Omg yes! I love how all the pans are full size.

      xo Shirin

  2. Anne Merrill Jones

    GET THE BENEFIT BLUSH PALETTE! I have several of the items in it and have probably spent more money purchasing them separately (seriously, Galifornia is my FAVORITE blush!) and not to mention each little box takes up more room in a makeup bag. The price for the 5 products and the convenient packaging make it a steal.

    1. Queen Shirin

      They all look so pretty and I think the name Galifornia is SO cute! I’ve been wanting to try it ever since it first came out for the name alone. So true — this palette is defintely a great deal!

      xo Shirin

  3. Corretta

    I am excited to try Summer Fridays Jet lag mask as it is at the top of my beauty wishlist! I am even more excited that it is available at Sephora!

    1. Queen Shirin

      Same!! I ordered it the morning it launched on the Sephora app! I’m so excited to try it out.

      xo Shirin

  4. Hannah Jacqueline

    I love hearing about all the new products! So many good releases are coming! The Violet Voss palette looks really good to me! 😍

    1. Queen Shirin

      Oh yay!! I’m glad to hear that. I’m thinking of making this a monthly post. Tell me about it! The colors in that palette look gorgeous.

      xo Shirin

    1. Queen Shirin

      Yay!! I’m thinking about making monthly posts about new beauty releases. I ordered the Jet Lag Mask the day it launched on the Sephora app and I’m so excited to try it out!

      xo Shirin

  5. Claudia

    I buy all my make up at Sephora & love walking around there having a look at all the news! The Benefit blush looks like it has some really pretty colors in it!

    1. Queen Shirin

      It’s so exciting learning about all the new releases! I’m not even much of a blush person, but I want that Benefit Cheek Palette because all the shades look so beautiful and it’s such a great deal!

      xo Shirin

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