Foundations and metallic shades are the highlight of July’s new Sephora beauty product releases. With 40 shades becoming the standard in foundation lines, I’m excited that more people will have options for their skin tones. Overall, do you think makeup brands are doing a good job lately when it comes to launching or extending foundation ranges? While there is still room for improvement, I definitely think raising the bar is a step in the right direction.
Spoiler alert: I am stoked to finally have more fair shades for my fellow pale princesses in the Milk Makeup Blur Liquid Matte Foundation. I love how it wears well on my oily, acne-prone, and sensitive skin! Check out my review and all-day wear test on it here.
Here are my top ten picks of July releases I think you all will enjoy. This list is organized by release date. Make sure to sign up for email notifications at Sephora.com to get notified when these products launch!
1. Pat McGrath Lip Fetish Lip Balms
Release Date: July 12
$38 each
Cruelty-free
Pat McGrath’s Lip Fetish Lip Balms have a dewy, luminous finish that’ll leave your lips kissably soft and hydrated. This daily balm also doubles as a luxe leave-on treatment that’ll transform dry, chapped lips with pearlescence and shimmer.
Shades:
- Gold Astral – gilded gold pearlescence
- Nude Astral – ethereal opalescence
- Clear – clear subtle sheen
2. IGK Trust Issues Instant Scalp Rebalancing Treatment
Release Date: July 17
$29
Vegan + Cruelty-free
Have a dry, itchy, or sensitive scalp? Give your hair instant relief with IGK Trust Issues Instant Scalp Rebalancing Treatment, which is formulated with ingredients that hydrate, nourish, and rebalance your scalp. Since this product isn’t wet or greasy, you can spray it on wet hair as a pre-styling treatment or on dry hair while keeping your hairstyle in tact.
Key features:
- Patented Hydrogel Time Release Technology: moisturizes scalp for immediate and long-term relief
- Apple Cider Vinegar: clarifies and rebalances
- Yuzu Lemon Extract: nourishes
- No gluten, parabens, or sulfates
- No greasy residue
- No white powders
3. Bite Beauty Amuse Bouche Lipstick in Leo
Release Date: July 23
$26
Cruelty-free
Every month, Bite Beauty is launching a new shade based on each month’s star-sign. July’s Leo is a gold and glittery lipstick that compliments this fire sign ruled by the sun. Wear Leo alone for subtle shimmer or pair it on top of other lipsticks for a metallic finish.
4. Jouer Essential High Coverage Crème Foundation
Release Date: July 24
$38
Vegan + Cruelty-free
Jouer’s Essential High Cover Creme Foundation comes in 50 shades ranging from fair to deep with an array of undertones. In addition to giving you a flawless, airbrushed look, this foundation is full coverage, lightweight, and long-wearing.
Key ingredients:
- Chamomile and cucumber extract: soothe and calm skin
- Hyaluronic acid: supports natural hydration
5. Natasha Denona Mini Lila Eyeshadow Palette
Release Date: July 24
$25
Cruelty-free
An extension of the existing Natasha Denona Lila Palette, the Mini Lila Eyeshadow Palette features five brand-new shades:
- Poison Berry – vibrant fuchsia matte with a blue undertone
- Blue Dahlia – purple with a blue duo-chrome sparkling effect
- Raisin – medium cool burgundy matte
- Linen – nude champagne metallic
- Flint – nude sand matte
6. NARS Atomic Blonde Eye & Face Palette
Release Date: July 25
$59
Cruelty-free
Love gold, bronze, and copper shades? This multi-use palette was made for you. NARS’ Atomic Blonde Eye & Face Palette is the perfect compact addition to your everyday routine or travel bag.
- 4 Eyeshadows
- Golden bronze shimmer
- Shimmering copper
- Metallic warm copper
- Bitter chocolate infused with gold
- 1 Highlighter
- 1 Bronzer
7. Milk Makeup Flex Concealer
Release Date: July 27
$28
Vegan + Cruelty-free
8 new shades of Milk Makeup Flex Concealer are now available per the recent shade extension!
Key features:
- Medium-to-full coverage
- Long-wear
- Elastic marshmallow root powder flexes with skin to prevent creasing or caking
8. Milk Makeup Blur Liquid Matte Foundation
Release Date: July 27
$40
Vegan + Cruelty-free
8 new shades of Milk Makeup Blur Liquid Matte Foundation are also now available per their shade extension!
Key features:
- Oil free
- Silicone free
- Gluten free
- Full coverage
- Blurs pores
- Fills fine lines
- Natural finish
9. Stila Cosmetics All That Shimmers & Glow Liquid Eye Shadow Set
Release Date: July 28
$25
Glam on the go with the new set of All That Shimmer & Glow Liquid Eye Shadow in Starlight, Kitten, Vivid Smoky Quartz. This is a trio of deluxe-size eyeshadows. If you’ve been interested in the Stila liquid eyeshadows, but haven’t tried them yet, this is a great way to try a few different shades before commiting to a full size.
Psst.. this set also makes for a fun stocking stuffer or Christmas present. It’s never too early to start thinking about holiday gifts.
10. Natasha Denona Transformatte Foundation
Release Date: July 31
$45
Cruelty-free
Natasha Denona’s Transformatte Foundation comes in 35 shades and has a pore-vanishing, full coverage, matte finish. The shade ranges from fair to deep with different undertones:
- Y – yellow
- R – red
- W – warm
- N – neutral/cool
Somes undertones are denoted by two letters (i.e. WN for warm-neutral) to make it easier for everyone to find their right shade.
So helpful! I have been looking for a new foundation!!!!
Yay, I’m so glad you found this post helpful!
xo Shirin