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July 2018: New Sephora Beauty Product Releases

Foundations and metallic shades are the highlight of July’s new Sephora beauty product releases. With 40 shades becoming the standard in foundation lines, I’m excited that more people will have options for their skin tones. Overall, do you think makeup brands are doing a good job lately when it comes to launching or extending foundation ranges? While there is still room for improvement, I definitely think raising the bar is a step in the right direction.

Spoiler alert: I am stoked to finally have more fair shades for my fellow pale princesses in the Milk Makeup Blur Liquid Matte Foundation. I love how it wears well on my oily, acne-prone, and sensitive skin! Check out my review and all-day wear test on it here.

Here are my top ten picks of July releases I think you all will enjoy. This list is organized by release date. Make sure to sign up for email notifications at to get notified when these products launch!

1. Pat McGrath Lip Fetish Lip Balms

Release Date: July 12

$38 each


Pat McGrath’s Lip Fetish Lip Balms have a dewy, luminous finish that’ll leave your lips kissably soft and hydrated. This daily balm also doubles as a luxe leave-on treatment that’ll transform dry, chapped lips with pearlescence and shimmer.


  • Gold Astral – gilded gold pearlescence
  • Nude Astral – ethereal opalescence
  • Clear – clear subtle sheen

2. IGK Trust Issues Instant Scalp Rebalancing Treatment

Release Date: July 17


Vegan + Cruelty-free

Have a dry, itchy, or sensitive scalp? Give your hair instant relief with IGK Trust Issues Instant Scalp Rebalancing Treatment, which is formulated with ingredients that hydrate, nourish, and rebalance your scalp. Since this product isn’t wet or greasy, you can spray it on wet hair as a pre-styling treatment or on dry hair while keeping your hairstyle in tact.

Key features:

  • Patented Hydrogel Time Release Technology: moisturizes scalp for immediate and long-term relief
  • Apple Cider Vinegar: clarifies and rebalances
  • Yuzu Lemon Extract: nourishes
  • No gluten, parabens, or sulfates
  • No greasy residue
  • No white powders

NEW Product 🚨💗🖤 #IGKHair about to drop #TrustIssues Instant Scalp Rebalancing Treatment This baby Helps those with dry, itchy or sensitive scalp! Formulated with ingredients to hydrate, nourish and rebalance your scalp instantly and long term. You can use it anytime without affecting your style (it is not wet or greasy) $29 Spray onto scalp where relief is needed, can be apply when hair is wet as a pre styling scalp treatment or dry Tip: Pairs well with their Low Key Walnut Scrub . . Will be available ➡ JULY 17TH online @igkhair @sephora . . What are your thoughts? 🌹💗🖤 XO #TRENDMOOD . #healthy #makeup #beauty #bbloggers #beautyblogger #makeupoftheday #motd #makeupoftheday #mua #ilovemakeup #makeup #makeupaddict #makeuplover #makeupblogger #makeuponpoint #onpoint

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3. Bite Beauty Amuse Bouche Lipstick in Leo

Release Date: July 23



Every month, Bite Beauty is launching a new shade based on each month’s star-sign. July’s Leo is a gold and glittery lipstick that compliments this fire sign ruled by the sun. Wear Leo alone for subtle shimmer or pair it on top of other lipsticks for a metallic finish.

4. Jouer Essential High Coverage Crème Foundation

Release Date: July 24


Vegan + Cruelty-free

Jouer’s Essential High Cover Creme Foundation comes in 50 shades ranging from fair to deep with an array of undertones. In addition to giving you a flawless, airbrushed look, this foundation is full coverage, lightweight, and long-wearing.

Key ingredients:

  • Chamomile and cucumber extract: soothe and calm skin
  • Hyaluronic acid: supports natural hydration

5. Natasha Denona Mini Lila Eyeshadow Palette

Release Date: July 24



An extension of the existing Natasha Denona Lila Palette, the Mini Lila Eyeshadow Palette features five brand-new shades:

  • Poison Berry – vibrant fuchsia matte with a blue undertone
  • Blue Dahlia – purple with a blue duo-chrome sparkling effect
  • Raisin – medium cool burgundy matte
  • Linen – nude champagne metallic
  • Flint – nude sand matte

6. NARS Atomic Blonde Eye & Face Palette

Release Date: July 25



Love gold, bronze, and copper shades? This multi-use palette was made for you. NARS’ Atomic Blonde Eye & Face Palette is the perfect compact addition to your everyday routine or travel bag.

  • 4 Eyeshadows
    • Golden bronze shimmer
    • Shimmering copper
    • Metallic warm copper
    • Bitter chocolate infused with gold
  • 1 Highlighter
  • 1 Bronzer

Are you ready for tomorrow? 👀 @sephora #narsissist

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7. Milk Makeup Flex Concealer

Release Date: July 27


Vegan + Cruelty-free

8 new shades of Milk Makeup Flex Concealer are now available per the recent shade extension!

Key features:

  • Medium-to-full coverage
  • Long-wear
  • Elastic marshmallow root powder flexes with skin to prevent creasing or caking

GET READY TO MEET YOUR MATCH. 🙌🏽 – Introducing 8 NEW shades of both Blur Liquid Matte Foundation and Flex Concealer! 😱 – 🧡#blurfoundation is a lightweight full coverage foundation that blurs pores + fine lines instantly with blurring microspheres that leave a smooth, matte finish. 🧡#flexconcealer is a long-wear, medium to full coverage concealer that seamlessly becomes one with your skin 💁🏽‍♀️ Elastic marshmallow root powder in the formula flexes with your skin, never creasing or caking. – It gets better. They’re both #vegan, #crueltyfree, #oilfree, #glutenfree, and #siliconefree. 🙅🏼‍♀️ – Hit up insta stories now to see #blurfoundation IRL – These babies are live NOW on and @sephora

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8. Milk Makeup Blur Liquid Matte Foundation

Release Date: July 27


Vegan + Cruelty-free

8 new shades of Milk Makeup Blur Liquid Matte Foundation are also now available per their shade extension!

Key features:

  • Oil free
  • Silicone free
  • Gluten free
  • Full coverage
  • Blurs pores
  • Fills fine lines
  • Natural finish

9. Stila Cosmetics All That Shimmers & Glow Liquid Eye Shadow Set

Release Date: July 28


Glam on the go with the new set of All That Shimmer & Glow Liquid Eye Shadow in Starlight, Kitten, Vivid Smoky Quartz. This is a trio of deluxe-size eyeshadows. If you’ve been interested in the Stila liquid eyeshadows, but haven’t tried them yet, this is a great way to try a few different shades before commiting to a full size.

Psst.. this set also makes for a fun stocking stuffer or Christmas present. It’s never too early to start thinking about holiday gifts.

10. Natasha Denona Transformatte Foundation

Release Date: July 31



Natasha Denona’s Transformatte Foundation comes in 35 shades and has a pore-vanishing, full coverage, matte finish. The shade ranges from fair to deep with different undertones:

  • Y – yellow
  • R – red
  • W – warm
  • N – neutral/cool

Somes undertones are denoted by two letters (i.e. WN for warm-neutral) to make it easier for everyone to find their right shade.

Which July 2018 new Sephora beauty product release are you most excited about? I’m loving the Milk Makeup shade extensions!


This Post Has 2 Comments

  1. from nee, to you

    So helpful! I have been looking for a new foundation!!!!

    1. Queen Shirin

      Yay, I’m so glad you found this post helpful!

      xo Shirin

Comments are closed.