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August 2018: New Sephora Beauty Product Releases

Purples and neutrals are trending as we near the end of summer and transition into fall, as depicted by the August 2018 new Sephora beauty product releases. Back-to-school season is also the perfect time to boost your skincare routine to help you control stress from affecting your skin. Even if you’re not going back to school, like me, life throws us all curveballs — thank goodness Mercury retrograde is over — and stressors, including dry weather, that make it extra important for us to stay on top of our skincare regimen.

Here are my top ten picks of August releases I think you all will enjoy. This list is organized by release date. Make sure to sign up for email notifications at to get notified when these products launch!

P.S. Sephora’s Beauty Insider Appreciation Event has begun! From now until September 3rd, use code YESROGUE (20% off), YESVIB (15% off), or YESINSIDER (10% off) depending on your status for a discount on your purchase. The code has unlimited use in store and one-time use online. Will you be picking up anything from this Sephora VIB 2018 sale? Watch my recommendations video below to discover the items worth the splurge!

1. Anastasia Beverly Hills Norvina Palette

Release Date: August 7


If you follow Norvina Soare, Anastasia Beverly Hills’ president, on Instagram, then you know that she is the epitome of a whimsical purple princess living the ultimate magical fantasy. It’s no surprise that she designed her Norvina palette with 14 go-to dreamy shades ranging from bold and bright mattes to soft pastel shimmers. This palette is like a fairy dream, am I right?!

2. Milk Makeup Blur + Set Matte Loose Setting Powder

Release Date: August 7


Cruelty-free | Vegan

A real life version of a smoothing filter? Count me in.

Milk Makeup’s Blur + Set Matte Loose Setting Powder is a silicone-free, talc-free, and lightweight setting powder that absorbs oil, mattifies skin, and keeps makeup in place. Blur + Set is 31% lighter than most setting powders, so say goodbye to cake face and that unsettling heavy makeup feeling. This powder is ideal for all skin types, including acne-prone and sensitive AKA me. I neeeed it.

Key features:

  • Blurs pores, imperfections, and fine lines

  • Reduces shine

  • No chalky casts or flashback

  • Smooths skin


  • Translucent Light

  • Translucent Medium

  • Translucent Deep

3. Natasha Denona Camel Eyeshadow Palette

Release Date: August 9



As we transition into fall, Natasha Denona has blessed us with the perfect nudes in the Camel Eyeshadow Palette. These five versatile shades can be used to make tons of looks, from everyday to dramatic smokey eyes.


  • Arrosto (dark, matte brown with a yellow undertone)

  • Dune (light peachy golden nude metallic)

  • Safari (medium dusty ochre matte)

  • Copper Stone (rich copper with a golden nude metallic effect)

  • Zand (medium warm ochre matte)

4. Ole Henriksen Glow Cycle Retin-ALT Power Serum

Release Date: August 10


Ole Henriksen’s Glow Cycle Retin-ALT Power Serum is an all-in-one skin-perfecting day serum made with a plant based alternative to retinol called bakuchiol. Now you can reap the same glowy skin benefits of retinol without the recovery time, irritations, or bad smell. Not only does this serum make for great skin prep pre-makeup, but it can also be used day and night for maximum benefits.

Key features:

  • Instantly brightens

  • Reduces appearance of fine lines, wrinkles, dark spots, and pores

  • Improves skin texture

  • Evens skin tone

  • Fights aging

  • Smells like lemonade

5. Ole Henriksen Goodnight Glow Retin-ALT Sleeping Creme

Release Date: August 10


Make the most of your beauty sleep with Ole Henriksen’s Goodnight Glow Retin-ALT Sleeping Creme, a rich night cream that transforms skin overnight. In addition to 8-hour hydration, this cream targets fine lines, wrinkles, and dark spots. The formulation of AHAs and bakuchiol work to make your skin glow so you can wake up to your dream skin.

Key features:

  • Retextures and exfoliates skin

  • Boosts radiance

  • Fights aging

  • Firms skin

  • Improves elasticity

  • Smells like lemonade

6. Dominique Cosmetics Latte Eyeshadow Palette

Release Date: August 21


If you live for neutral tones, but still want some pops of color to amp up an eye look, you’re going to like this palette a latte. The Dominique Cosmetics Latte Eyeshadow Palette comes with five transition colors, three foiled shimmers, and two pops of color. These luxurious shadows are long-lasting and super blendable, making it easy to create soft looks or build them up to intense payoffs.


  • Hazelnut (warm matte brown with a red undertone)

  • Caramel (light matte taupe with a cool undertone )

  • Vanilla Crème (muted yellow matte)

  • Mocha (chocolate brown matte)

  • Pumpkin Spice (rustic, muted, matte orange with red undertones)

  • Espresso (brown with gold flecks)

  • Macchiato (champagne with gold flecks)

  • Crème Brulée (copper rose gold foil)

  • Cold Brew (deep teal matte)

  • Double Shot (purple matte with red undertones)

7. Dominique Cosmetics Lemonade Eyeshadow Palette

Release Date: August 21


Packed with six shimmery shades and four soft mattes, the Dominique Cosmetics Lemonade Eyeshadow Palette is a dream for colorful glam looks. The smooth and buttery formula easily glides on the skin and is designed to suit all artistry skill levels.


  • Lemon Soda (yellow shimmer)

  • Pink Lemonade (bubble gum pink with gold shift, foil)

  • Nude Tea (warm peach matte)

  • Peach (warm peach foil)

  • Cucumber (cool-toned mint green foil)

  • Mango (warm yellow mustard matte)

  • Sweet Tea (vibrant warm orange matte)

  • Chai Tea (plum brown matte)

  • Strawberry (dark pink shimmer)

  • Blueberry Fizz (deep indigo shimmer)

8. Bite Beauty Amuse Bouche Lipstick in Virgo

Release Date: August 23


Each month this year, Bite Beauty releases a new lipstick based on the corresponding zodiac sign. Virgo is a bold grape-red with a creamy formula and citrus flavor. This shade is a smart hue that goes with everything, which makes sense considering Virgos are earth signs which are discliplined and demand perfection and order all around them. Even though I’m a Capricorn, I’m still smitten by this shade. Good thing I can buy it without being a Virgo.

9. Murad Revitalixir Recovery Serum

Release Date: August 24


Reduce the effects of daily stress on your skin with Murad’s Revitalixir Recovery Serum, a face and eye serum that instantly revives skin. This serum targets expression lines, dullness, and dehydration associated with stress. While the actual formula looks ultra-violet and iridescent, it becomes clear as it is blended into the skin.

Key ingredients:

  • Neuropeptide, paracress, and cannabis: smooth and moisturize skin

  • Caffeine and wild indigo: reduce eye puffiness and dark circles

  • Niacinamide and neuropeptide: refine expression lines and texture

View this post on Instagram

Introducing #Revitalixir Recovery Serum for face and eyes (yes, a 2-in-1)! It’s our first serum specifically formulated to combat STRESS-induced signs of aging. Much more 👇 . 🔮 Benefits: Visibly reduces stress-induced dullness, dehydration, wrinkles, dark circles and puffiness 🔮 Key ingredients: Relaxing neuropeptides, paracress and cannabis blend with reviving niacinamide and caffeine 🔮 Potency: Separating the spheres and gel means eliminating traditional binders to allow for more concentrated delivery of actives 🔮 Usage: 400 spheres in each bottle, with 3 spheres in each application, means more than 130 applications . Available now on, 8/24 on and

A post shared by Murad Skincare (@muradskincare) on

10. Natasha Denona Sunset Eyeshadow Palette

Release Date: August 31



Did you miss her? She’s coming back! The Natasha Denona Sunset Eyeshadow Palette is now permanent! This talc-free palette contains Natasha Denona’s classic formulas in her signature matte, duo chrome, metallic, and chroma crystal finishes.


  • Atmosphere (metallic rose bronze)

  • Morgana (duo chrome red with gold)

  • Mandarine (duo chrome mandarin with gold)

  • Ice Gold (chroma sheer cream with gold sparkle)

  • Bronzage (chroma crystal light copper)

  • Aubade (chroma crystal warm gold)

  • Sundazed (chroma crystal gold)

  • Bermuda (matte pastel peachy nude)

  • Panjin (matte red), Igneous (matte deep brown)

  • Sol (matte warm yellow), Terra (matte terracotta)

  • Horizon (matte warm orange)

  • Vulcano (matte dark brown with mauve)

  • Sinai (matte burnt terracotta)

Which August 2018 new Sephora release are you most excited about? I wanna try that Milk Makeup loose setting powder!


This Post Has 7 Comments

  1. Victoria

    The Norvina palette looks amazing! I’d love to try it.

    1. Queen Shirin

      Right? The color scheme is so beautiful and ethereal!

      xo Shirin

  2. Taylor adams

    I look forward to getting the norvina palette I love the colors

  3. Angi

    Sephora is coming through with these releases!

  4. destiny brown

    nice makeup they look beautiful

  5. Jenny

    I like the norvina palette the most great colors

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